Positioning
Positioning is about strategically marketing yourself so that you fulfill a perceived need in someone else’s mind. Jack Trout pioneered the concept back in 1969, and has been writing about it ever...
View ArticleWhy We Trust Certain Brands
Many brands come and go, and a few even stand the test of time. An even smaller number are among those that customers truly consider to be trustworthy. Why do we trust certain brands, and distrust...
View ArticleWhat is SEO? I Mean Really?
Most of us have heard of SEO and know that it’s important if you have a website, but few truly understand how SEO, or “search engine optimization” really works. Let’s de-mystify the elusive process of...
View ArticleWhat is Pinterest?
Pinterest, an invite-only social platform that lets you ‘pin’ images of your favorite things, has been around since 2010, but recently it has exploded in popularity. So what is the big deal? In a...
View ArticleHow Long Before a Link or Post Becomes Obsolete?
The short answer: not very long at all. When you post a link or something else online, you have probably noticed that people will “Like” or comment mostly within the first few hours after posting....
View ArticleWhen Should I Publish or Post Online?
If your goal is to reach as many people in your target demographic as possible, then here’s the bottom line: Know your audience. For many people, this means posting during high-traffic times online....
View ArticleSocial Optimization for Your Website
It is important to make your website friendly for social sharing. This means being flawlessly connected to social networking websites, and encouraging social interaction on your website in general....
View ArticlePinterest Generates More Referral Traffic Than Most
You have probably heard the buzz surrounding Pinterest, an image-sharing platform that links products back to their websites. According to Shareaholic, an online sharing service, Pinterest has...
View ArticleDon’t Stand So Close to Me
The concept of personal space affects nearly every facet of our daily lives. It determines how close we stand to strangers in an elevator, and how long we linger in an embrace with a friend. Personal...
View ArticleWords and Advertising
Certain words convey certain emotions. But not all words are created equal; some combinations of words work better than others to convey certain emotions or themes. An advertiser might lure shoppers to...
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A Google-dominated World
Google is king. Despite the efforts of other search engines (we’re looking at you, Bing) to sway customers to their side, Google remains the most used search engine. It uses a secret algorithm to...
View ArticleWomen earn less than men. Personal choices or gender discrimination?
According to a new report by the American Association of University Women, men still earn more money than women. The question: how much of this gap can be chalked up to women and men’s different major...
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Smart People
“Smart” can take many different forms. A high IQ doesn’t necessarily mean you have street smarts, but it probably doesn’t hurt. You might be intelligent in many areas of your life, but struggle in...
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The Hokey Pokey: Is This What It Is All About?
For much of my life I have avoided the Hokey Pokey, which is a silly dance best suited for children and seriously inebriated adults. You know what I mean. It is for kindergarteners who are innocent and...
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Optimists Live Longer
“Keep your face to the sunshine and you cannot see the shadow. It’s what sunflowers do.” – Helen Keller Do you see the world through rose-colored glasses? Or are you...
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Mindfulness: A Moment of Zen
Mindfulness is a focus on the present. Past thoughts and actions are done and over; memories may linger but only now matters. The future will be or may not be. The key is to be present. When you’re...
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Zen for Entrepreneurs
The other day I wrote a short blog about being mindful. While being mindful applies to all of us, I think it particularly applies to the entrepreneur. Entrepreneurs must embrace mindfulness to be...
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I Am Sorry
“I am sorry.” While just three simple words, many people won’t or can’t say them. How could that be? For some people saying “I am sorry” is almost impossible to do. For these people apologizing is...
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Loneliness
We all feel lonely from time to time. For some people, especially the elderly, this is a real problem with serious health consequences. Increasingly, our society isolates people or people are just...
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The Genius Within
“Every employee has talent of some kind: He or she is skilled at being able to analyze numbers, bring products to market, or close sales deals. But talent is just the starting point. Genius is talent...
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